Iowa Farmers Market Manager Toolkit

Resources Mentioned in the Handbook

Included below are several programming, legal/business, and annual report resources that were mentioned in the Iowa Farmers Market Manager Handbook. (Back to Handbook.)

Events and Programs

Power of Produce (PoP)

The Power of Produce (PoP) Club is a farmers markets incentive program for children. It is offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.

PoP Club engages children at farmers markets and empowers them to make healthful food choices. It aims to:

Increase family participation at farmers markets.
Increase vendor revenue.
Build healthier communities.

Link to PoP Toolkit: Minnesota Extension

PoP Club: Farmers Market Coalition

Legal and Business

Farmers Market Legal Toolkit

Whether you want to know how to farmers market or currently manage a long-established one, you face the same important question: how should the business be structured? Should the market operate as a sole proprietorship, partnership, limited liability company (LLC), corporation (for profit or nonprofit), cooperative or some other form of business?

Link to Farmers Market Legal Toolkit: Farmers Market Coalition

Point of Sale (POS) System: Obtain a POS System


Hold Harmless Clauses and Agreements Examples


Rules from Iowa Markets

Example Reports

Ames Farmers Market – Ames Main Street

The Ames Main Street Farmers Market led by the Ames Chamber of Commerce, provides a showcase for consumers to buy directly from Local Iowa vendors/producers offering seasonal fresh fruit, vegetables, meats, cheeses, arts, crafts, fresh flowers, plants and much more.

Link to Annual Report: Ames Farmers Market 2019 Annual Report